We all talk about having a unique brand positioning, but very few follow through. Pause Ljud & Bild are one of them. After years of great campaigns together with Åkestam.Holst, they just released a website where you can find a new place to live – based on the speaker volume you like when listening to music.

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We need more advertising like this, advertising that stands out. No other brand in the HiFi category has ever marketed themselves through properties for sale. And that’s all that matters. If your not interesting enough at first glance, why would anyone take a second?