Is it too weird or just weird enough?

A weird ad needs to be better than this and I think that people will associate the message with beef jerky rather than the brand.

To me this feels like it’s created out of desperation. It’s all based on a tagline that isn’t unique enough. All I can think about when I hear it is “Taste the Beast” from the movie Role Models. Fun movie (but we can talk about that another time).

They don’t follow the tagline in the ad. They don’t feed the beast, so why would we as consumers do it? To me it’s just stupid, it doesn’t connect, it isn’t emotional and it’s not very funny. I’d have to be more outraged and weird to work.

If you want to see weird raging animals used the right way: