I want to issue a warning; probably the most disgusting ad ever made.

With almost 600k views it’s definitely a hit. Humans always been fascinated with disgusting and frightening things. The most common example is probably the car crash. If you saw one, would you be able to look away?

But attention isn’t always good. People will look at your stuff, pass it on – and feel weird afterwards. If the viewer can’t directly link your product to fixing that weird feeling, then why give it to them? But maybe the thought step is just long enough to attract customers. I’d love to see the numbers on this campaign and how it affected sales.