A campaign from The Fan Club with a great insight, and the jury for the Swedish advertising award Gulägget saw it.

The execution is nice, but it’s nothing compared to the insight of our relationship to power tools. But what’s really fascinating about this is that there are other genres where this is handy. Cars is just one of those things, we have Zip Car here in London. It’s a bit expensive if you, like me, only want to use a car once every few months, but once a week? Then Zip car might be the perfect thing.

I hope we’ll see more of these solutions in the future. There’s no point in wasting money and resources on things that’ll only collect dust in our garage.