What’s the definition of a great friend?

I’m not sure if this is it, but not everyone would go this far. And the most touching party about this video is that this isn’t something the people at BBDO made up, this actually happens in real life. Yes, some people are such great friends that they’d be willing to sit in a wheelchair and get hurt doing it (reinforced wheelchairs can cause a fair bit of damage).

You might say that you’d definitely do the same thing, but you can’t even be arsed to answer texts from some friends let alone meet and hang out with them.

Possible Cannes winner? You bet.