Here’s a clip that shows how much music can do for your ad.

I know, I know this is a Christmas song. But I think it’s much more true for summer, and so did the clever people over at Leo Burnett.

It’s always nice to see the power of opposites and I think it’s sad that we don’t see them more often. Because it’s so easy to create and often gives a fun attention drawing effect.

So why are so few agencies and clients using it? Why are we giving so little credit to the viewer? The average person will not believe you’ve gone mad, the average person will like you for it.

If You Were My Agency I’d want to see more of this, I know as a client it’s scary to put your brand out there. But you just can’t be like everyone else and expect people to love you for it.