At least it will resonate with the target audience…
… immature men who like to objectify women. In all other aspects this is a horrible commercial.
Some reasons why it’s bad:
-
It will drive away any customer not in the aforementioned target group.
It singles out lifeguards as idiots.
It singles out seniors as disgusting.
It isn’t funny, but tries to be.
The photography is at a high school level.
It doesn’t sell hooters in a new way.
It doesn’t have a puzzle for the viewer/buyer to solve.
Nothing unexpected happens.
But what the hell did I expect from Hooters?
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