The talk of the town last week was, for anyone who might’ve missed it, a lenticular poster against child abuse.

Lenticulars are nothing new, but this era is different. What used to be a slightly awkward toy has now evolved into something sleek and usable. With the change of the world surrounding it we will see it used in many more places. Not only because of how much better the technology has got, but also because we live in a time where we expect more than a still image. We want the change to happen before our very eyes, not just imagine it. Or just target advertising to kids, next time it might be for a less noble purpose.

As a reminder the message doesn’t have to be as dreadful as this ad, I wrote about a much nicer one last summer.