Volkswagen had a big hit last year with their The Force advert. Almost 50 million viewed it on Youtube, an enormous feat for commercial. This year they even released a teaser for their upcoming super bowl ad.

After seeing a lot of blog posts about this, I felt that I had to comment. But I don’t really know what to say. I guess it works, because dogs are cute and they keep following the Star Wars theme. But other than that it’s kind of ridiculous for an ad. But just as the gorilla ad for Cadbury these ads can be very entertaining and I’m sure that this will go viral in no time. What’s harder to say is if it’s going to sell more Volkswagen cars.