Here comes the third thing I saw live in Stockholm over the weekend, the headphone truck by Pause Ljud & Bild . It’s pretty much like an ice cream truck that drives around in Stockholm. But instead of selling ice cream, it sells headphones.

Brilliant concept for the summer, people are out in the parks and tourists are invading the city. And they all need replacements for their shitty Apple earphones.

It’s made by Åkestam Holst who also created this award-winning ad for Pause Ljud & Bild a few months back.