A definite must see, I can’t even imagine the production budget for this.

Heads up, this one’s kind of long and the ending is NSFW.

Yes it has a sexist vibe throughout, but no one would expect anything else from Ibiza. However, the concept is nothing short of amazing. Advertise an energy drink that isn’t an energy drink, but a nightclub.

But the most fascinating part is the huge production behind this. It looks professional, takes place in a number of locations and goes on for 4 minutes. And this is for a night club, sure the media spend is probably zero but few companies in the world would spend this much on an ad…

I reckon it’s time to get some new clients who’d be willing to do something closer to this. Sure it’s a mess, but the bits and pieces by them selves are awesome.