Tag: women

The adjectives…

I’m back. After a few hectic weeks of moving home to good old Sweden from London I finally have something to say. This ad is awesome.

Not only is it from a place, south east asia, that’s not very synonymous with gender equality – it points out a BIG flaw in today’s media. The fact that women are almost always described with negative words for doing the exact same thing as their male counter parts. And sometimes these things are commended when men do it, while women are condemned for doing the exact same thing.

Seriously journalists, get it together. Describe male and female actions equally.

Who Pays for Mans Sins?

This is an ad from 2008 but since I hadn’t seen it I guess someone else must’ve missed it too. And seeing how good it is I think that’d be a shame.

who pays for mans sins

It’s an Italian ad as well, a catholic country with the pope hidden right in the capital, I think it’s safe to say this didn’t land too well. But it has a strong message, with a visual and copy twist that leaves a bitter taste behind.

The lights are on but nobody’s home.

At least it will resonate with the target audience…

… immature men who like to objectify women. In all other aspects this is a horrible commercial.

Some reasons why it’s bad:

    It will drive away any customer not in the aforementioned target group.
    It singles out lifeguards as idiots.
    It singles out seniors as disgusting.
    It isn’t funny, but tries to be.
    The photography is at a high school level.
    It doesn’t sell hooters in a new way.
    It doesn’t have a puzzle for the viewer/buyer to solve.
    Nothing unexpected happens.

But what the hell did I expect from Hooters?