Tag: Wieden+Kennedy

OMG I’m so great

Here’s a pretty new Nike ad that tries to motivate people.

I can’t be the only who isn’t inspired by this. There are too many product shots, too many stories and not enough depth. The leap from the fat kid last year to this is enormous. I guess the audiences (target groups) are different, but still – the tone is off here. It’s too much, “OMG I’m so great look at me”. I know it talks to me (by saying YOU’RE GREAT) but it sure doesn’t feel that way.

Cannes Film

So a new week is upon us and I thought I’d share my feeling about some of the Cannes Film Winners.

I’ve covered some of them before: Dads in briefs here and the Canal+ Bear here.

So the first ad I’m going to talk about is the Wieden+Kennedy ad “Best Job” for Procter and Gamble.

As always the film-job, direction and script from W+K is marvelous. The sexism isn’t. Why isn’t there a single dad in there? Dads just work and moms stay at home. Couldn’t there be ONE full time working mom and one stay at home dad that has the best job in the world?

In this case I really have to say that if you’re not part of the solution you’re part of the problem. It doesn’t matter if the execution is marvelous you’re making the world a worse place by promoting stereotypes. You all know the Steve Jobs quote, read it every day and understand the meaning of it.

Oh … you’re Michael Jordan…

A friend was browsing Wieden+Kennedys work and found this.

It’s amazing.

It’s made by W+K in New York and I like it a lot. This is exactly the kind of advertising that people talk about, without being outrageous. It’s funny, it makes me smile – but it doesn’t make me laugh out loud. It’s definitely something to put on a list of the best ads this year.

If you were my agency I’d say you’ve really found something here. I wonder how many times the concept can be copied though, with different persons.

Amazing Coke border ad

After bashing on Coke ads more than once, I found one I love. Not sure if Wieden+Kennedy did this one though…

You can literally build friendships over borders as long as you have something you both like or enjoy. It leaves me with a really nice warm feeling for the coming weekend. It’s an amazing job; spreading something meaningful through ads without sounding corny. And there isn’t a line of dialogue. LOVE IT.

If you were my agency I’d say you’re on the very right track. Keep to this and don’t do what you did a few months ago.

Imported from Portland.

Few things in this world give me goose bumps. If I get it during an ad, you can be sure you’ve done a great fucking job. The Chrysler super bowl spot form last year is one of those. The script, imagery, the music and the voice, just thinking about it gives me a slight chill..

I like this year’s spot too, just not as much. Clint Eastwood is great, but I think the message isn’t as clear as last year. Take a look and see for yourself.

What really disappoints me though is that the ad is partly a lie. If you want to build a brand that’s American and nothing else, you can’t make cars in Mexico. Nothing bad about Mexico, but lying to customers is a shitty thing to do. Sadly I don’t think ad agency Wieden+Kennedy knew that when they were asked to write a lying script.

But the ad is still great and W+K shows that they’re world class at making adds for TV. It’s not only The Entrance and Write the Future. If I ever got the chance, you’d be my agency. You always do great stuff, except for Coke… I still don’t like the Coke ads.