Tag: Summer

Summer break

As I’m not getting any holiday this summer I thought I’d at least take a break from the blog. I don’t know for how long but I don’t think I can keep away more than a few weeks. See you then.

Screen Shot 2013-07-08 at 09.57.18
Photo by: MsGunnarsson

The Most Wonderful Time of the Year

Here’s a clip that shows how much music can do for your ad.

I know, I know this is a Christmas song. But I think it’s much more true for summer, and so did the clever people over at Leo Burnett.

It’s always nice to see the power of opposites and I think it’s sad that we don’t see them more often. Because it’s so easy to create and often gives a fun attention drawing effect.

So why are so few agencies and clients using it? Why are we giving so little credit to the viewer? The average person will not believe you’ve gone mad, the average person will like you for it.

If You Were My Agency I’d want to see more of this, I know as a client it’s scary to put your brand out there. But you just can’t be like everyone else and expect people to love you for it.

Batman Ends

Time for some summer blogging, which for me means more posts!

As I wrote in my last post, I love when ads use a medium to it’s full potential. So today I found this awesome Billboard ad for the upcoming batman movie. Only four more weeks till the movie is out.

When I saw it I thought… Wow this is the same thing. But it’s not is it? No doubt it’s a super cool outdoor ad that integrates the medium. But not the the full potential and there are cooler ways to do an outdoor batman ad.

If you were my agency I’d want you to do the actual batlight up in the sky. If it isn’t doable, fake it.

Super Cool Outdoor ad

Here comes a really cool, pun intended, outdoor advertising stunt from Sprite in Brazil.

This is the kind of stuff I dream of doing. Sadly, installations of this kind are so expensive compared to their reach. But we all love seeing them, so if I ever got the shot; I’d love to sink my teeth into an idea like this.