Tag: Kennedy

OMG I’m so great

Here’s a pretty new Nike ad that tries to motivate people.

I can’t be the only who isn’t inspired by this. There are too many product shots, too many stories and not enough depth. The leap from the fat kid last year to this is enormous. I guess the audiences (target groups) are different, but still – the tone is off here. It’s too much, “OMG I’m so great look at me”. I know it talks to me (by saying YOU’RE GREAT) but it sure doesn’t feel that way.

Cookie > Cream

I was going to write about the Oreo separator last week. Good thing I didn’t because two more videos have come out since then.

I think these are absolutely brilliant. The insight from Wieden+Kennedy is superbly blown out of proportion into some thing that anyone would enjoy watching. Having that home made feel adds to the “viral factor” and will allow it to spread further. They’re not all perfect; I think video #1 and #2 hits the execution better than #3. It’s not just about the failures in the third one; it’s also how the two guys act in front of the camera.

If You Were My Agency I’d say you’ve hit the jack pot here. It can be used in a variety of media once the viral fame has worn off – and that’ll take some time.

Now give me some more of these!

Nike vs. Fat

Nike is taking a stand against childhood obesity. A stand that, if successful, will help them sell more shoes but also create a healthier nation.

It started with their ads during the Olympics. But since Nike wasn’t an official sponsor this ad wasn’t shot in London, England. It was shot in London… Ohio.

Recently they followed it up with this ad.

I think is’ a great ad and it reminded me of the 17 year old “If you let me play” ad for Nike (featured in Art & Copy).

I like both, because they speak to those in charge of changes for children – their parents. The old one is stronger, but I like the concept in both ads. Often ads in the category of “do what’s good for your child” are often filled of clichés and even worse tone/imagery. These ads speak to the viewer in a perfect way. I think that’s what really signifies Wieden+Kennedy, and their commercials. They’re on a level that no other agency is today when it comes to ads of these types. Many agencies might be able to do funnier, scarier or sexier ads. But no agencies can produce emotional ads that speak to us in such a direct way.

Oh … you’re Michael Jordan…

A friend was browsing Wieden+Kennedys work and found this.

It’s amazing.

It’s made by W+K in New York and I like it a lot. This is exactly the kind of advertising that people talk about, without being outrageous. It’s funny, it makes me smile – but it doesn’t make me laugh out loud. It’s definitely something to put on a list of the best ads this year.

If you were my agency I’d say you’ve really found something here. I wonder how many times the concept can be copied though, with different persons.

Amazing Coke border ad

After bashing on Coke ads more than once, I found one I love. Not sure if Wieden+Kennedy did this one though…

You can literally build friendships over borders as long as you have something you both like or enjoy. It leaves me with a really nice warm feeling for the coming weekend. It’s an amazing job; spreading something meaningful through ads without sounding corny. And there isn’t a line of dialogue. LOVE IT.

If you were my agency I’d say you’re on the very right track. Keep to this and don’t do what you did a few months ago.

Imported from Portland.

Few things in this world give me goose bumps. If I get it during an ad, you can be sure you’ve done a great fucking job. The Chrysler super bowl spot form last year is one of those. The script, imagery, the music and the voice, just thinking about it gives me a slight chill..

I like this year’s spot too, just not as much. Clint Eastwood is great, but I think the message isn’t as clear as last year. Take a look and see for yourself.

What really disappoints me though is that the ad is partly a lie. If you want to build a brand that’s American and nothing else, you can’t make cars in Mexico. Nothing bad about Mexico, but lying to customers is a shitty thing to do. Sadly I don’t think ad agency Wieden+Kennedy knew that when they were asked to write a lying script.

But the ad is still great and W+K shows that they’re world class at making adds for TV. It’s not only The Entrance and Write the Future. If I ever got the chance, you’d be my agency. You always do great stuff, except for Coke… I still don’t like the Coke ads.