Tag: gender equality

The adjectives…

I’m back. After a few hectic weeks of moving home to good old Sweden from London I finally have something to say. This ad is awesome.

Not only is it from a place, south east asia, that’s not very synonymous with gender equality – it points out a BIG flaw in today’s media. The fact that women are almost always described with negative words for doing the exact same thing as their male counter parts. And sometimes these things are commended when men do it, while women are condemned for doing the exact same thing.

Seriously journalists, get it together. Describe male and female actions equally.

I love Dare.

Dare is an agency that I had never heard till some months ago. The office that hooked me was the one in Vancouver. I got dragged in with three ads for the whistler film festival.

See all of them here.

After watching all four I just had to know which agency created them. I found their site and on it I started watching an ad for Sony Ericson Xperia Arc, then I watched all the others from start to finish. Ads have to be good for me to do that. And although they’re filled of stereotypes, they take on so many of them I just can’t resist liking it.

Check them out here.

I kept browsing the website and found more great stuff. For McDonalds they made a campaign to promote that McDonalds actually have greater coffee than most people think. Combining a smoking hot coffee bus stop display combined with a print ad where they had “stained” the pages with coffee rings.

See the full story and the super cool bus stop coffee cup here.

I stayed on the site for a lot longer than I usually do. There’s just something there that I can’t ignore, advertising that I won’t forget. And I write them at the top of Agencies to check out-list.

I few months go by and I only check back once, to check for news and see the Sony Ericson ads again. But then one day I see this video on adsoftheworld, and I’m stunned. Why? Not only because it’s a beautiful ad for milk; but because 99% of all agencies would cast a boy/man.

We need more agencies that do ads like these. It’s simple to create great ads and still break conventions. Just think slightly outside the box when you’re casting and be part of the movement for a gender equal world.