Tag: DDB

Tea or a nice chianti?

Do would you advertise that your company support independent movies? Maybe like Volkswagen

I think the ad is as brilliant as the initiative itself. As always: the devil is in the details. Hollywood knows this and it’s the small things that make Anthony Hopkins version of Hannibal Lecter so scary, like that sound. There’s no doubt that he found it somewhere, but where?

This is part one of three, the other two classics are Jaws and Taxi Driver, both worth watching.

Thanks for everything

I’ve reached a milestone, 100 posts. It took longer than anticipated (8.5 months). But I stuck to it and I’m very proud of myself. The more I write the more I look forward to it. Since this is #100 I’m doing a special post. It’ll be about a brand rather than an agency. Because good advertising needs a fearless buyer.

More than half a century has passed since Bernbach and DDB revolutionized advertising. Volkswagen has helped pave the way ever since. They started doing the prints in the late fifties and it’s probably the most iconic advertising ever made.

But the team over at DDB also created some great TVCs for the Beetle.

Looking into the rear view mirror of Volkswagen advertising is a marvelous sight. And so is the road ahead.

New agency Deutsch won the German car brand both internet fame and 2 Golden Lions in Cannes. With last years über success The Force.

It was first show on Superbowl 2011 and has 54 million views to date. They tried to to follow it this year with the Imperial Bark.

Which I’ve already blogged about here.

This year they didn’t come back empty handed from Cannes either. Just a few days ago I wrote about amazing ads from DDB Sydney.

Check out the whole series and see what I thought here.

But the greatest VW ad from 2012 is definitely this one. From Tribal DDB Berlin. A Gold winner in Cannes cyber category. Do you like it as much as I do?

It has everything a great viral ad should have. And it’s not funny, it’s a serious ad about a serious issue. It tells the worn out story on focusing while driving. It aims at a target group that’s used to nagging and puts them out of balance. DDB Tribal created an inspiring and frightening master piece.

I’d like to thank Volkswagen and all theory agencies. You’ve inspired generations of young advertisers, me included. I’d love to get a shot at making a Volkswagen ad in the future. Though I don’t know if I could handle the pressure and high expectations from the whole world.

And thanks to everyone who reads the blog. I promise the next 100 posts will come faster than these.

Pussy power vs. Horse Power

I can’t just keep posting good stuff so here comes some sexist crap, or so I thought, for a motor convention.

Yes it’s OK to use women in ads for motor shows and yes it’s OK if they’re sexy. What isn’t OK, is to show them as the stupid clichés these ads do. WHY is she wearing high heals if she’s a fucking mechanic? Would a mechanic dress in short shorts and a pink top? Maybe she’d have a tool belt. Maybe she wouldn’t have that look in her eyes. Maybe she’d look at what she’s working with.

All this is what I first thought when I saw the ad, but when I read the tagline I realized that there’s more to it: “Bikes over all”. Someone actually put some thought into this. Some thought that didn’t go in a sexist direction. The girls are placed behind the bikes. And I love them for that, girls aren’t the focus at this convention.

Strip clubs are more OK than conventions where girls hump cars and motorcycles. If anyone can defend why girls still prance around half naked at car shows; I’d like to know. Women are not objects, and it damages the fight for gender equality.

We should be happy that this show actually put the vehicles in the spotlight and not the women. BIG PROPS!

Supposedly some famous guy died around this time of the year.

So to celebrate that, or the fact that he disappeared after dying, we’re going to stuff our faces with food. So I’ll give you a classic alka-selzer ad. DDB really knew how to make ads that stood out back then, a hilarious ad about making an ad.

So stuff your faces for a few days and think about how your agency could become the new DDB under Bernbach. Maybe it’ll be DDB again :p