Tag: Car ad

The Motherhood Rap

I honestly don’t know what to think about the fiat 500 motherhood rap. So have a look and see what you think.

I know it’s very well made; they aren’t in your face with product placements or brand names in the lyrics. The style and insights are spot on, but I’m not sure about the lyrics. They’re good and catchy, they tell the truth ­– but do we really want to hear it? I personally do, but does target group (stay at home moms)?

But what I don’t really understand is why they try to sell in the fiat 500 as a family car. First of all: it’s small. Secondly: it’s not very safe. Which makes me wonder why they haven’t tried to make this ad for a larger and safer car, where the insights about motherhood/family life would fit better.

Imported from Portland.

Few things in this world give me goose bumps. If I get it during an ad, you can be sure you’ve done a great fucking job. The Chrysler super bowl spot form last year is one of those. The script, imagery, the music and the voice, just thinking about it gives me a slight chill..

I like this year’s spot too, just not as much. Clint Eastwood is great, but I think the message isn’t as clear as last year. Take a look and see for yourself.

What really disappoints me though is that the ad is partly a lie. If you want to build a brand that’s American and nothing else, you can’t make cars in Mexico. Nothing bad about Mexico, but lying to customers is a shitty thing to do. Sadly I don’t think ad agency Wieden+Kennedy knew that when they were asked to write a lying script.

But the ad is still great and W+K shows that they’re world class at making adds for TV. It’s not only The Entrance and Write the Future. If I ever got the chance, you’d be my agency. You always do great stuff, except for Coke… I still don’t like the Coke ads.

Good use of social media

TBWA Belgium created this nice social media campaign for BMW mini. If you were the person to break the rope, you won the car.

I like the campaign because if I like the Mini fan page, I get something back. I get a chance to win a car. There’s something in it for me, more than just posts promoting the company. I’m so tired of all the companies who don’t get social media.

All the time I see ridiculous usage of social media in ads. The most common one is to add a “like us on Facebook” / “Follow us on Twitter” messages in ads. This is only OK on the web, where you can actually create straight links to the sites. But even then it’s LAME to beg for likes… If a normal person would do this they would be considered: stupid, desperate and lame. A company will be seen the same way.

But there are worse cases. When companies hide content from you – till you like them, the perfect way to lose potential customers. All I want is to check you out and see what you’re about. But if you can’t even give that away for free, why would I want to buy something from you?

Which brand/product was it again?

I’ve written about this before, the use of celebrities. In this super bowl ad Jerry Seinfeld and Jay Leno fights over something. It’s funny, but all I remember is that it was some kind of car. I can’t remember which one, all I know is that they hand over keys in the end and the fact that Leno LOVE cars.

And there we have it, celebrities in a commercials steal focus from your product. Since it’s a very long one it could probably have been solved by smarter copywriting. You need repetition of what you’re advertising.

I know no copywriter wants to do it. But it needs to be in there a few more times. For a two-minute spot, with celebrities stealing a lot of focus from the product, I think you need to bring some back through the dialogue.

All in all, it’s a very nice commercial and people will remember it for a long time. What I’m afraid of, is that not enough people will remember what it’s advertising.

Mold your it into your dream car.

This ad has a few years on it’s neck, but I really like it. It’s simple and it tells a great story. You don’t have to beat around the bush all the time. The simplest message is often the best one. If someone is willing do all this to get a Peugeot 206. Why not just buy one? Combined with humor it’s a great message, that you won’t forget for a long time.

However, there is a problem with this ad. It’s very generic, any brand could’ve used it and it would’ve worked.