Tag: Brazil

Immortal Football Fans

After an amazing week off I’m catching up to what happened in Cannes and found this brilliant Gran Prix winning activation.

I think it’s a superb activation, not much of what comes out of ad agencies saves lives.

DVD magic

Here’s nifty piece of DM from Dominos that uses the heat of your DVD-player to deliver its message.

When you hear cleaver use of technology we think of something happening online, or maybe an installation. But Artplan took another route and it gets me excited.

It’s not only the use of the thermal ink technology, but the media and client as well. It’s a perfect fit – advertising pizza with movies. The only bad part is that you have to wait until after you’ve watched it to get the offer. But we can’t be far off interactive advertising where you’ll be offered pizza during the intro and it’ll land in your lap half way in.

As more and more people chose to skip advertising we will see increasing integration/branded content/product placement. We’ll be given an offer to buy the same phone as James Bond when he answers his, the same bed sheet as the housewives and home delivered Burger King cheeseburgers as Tony Stark digs into his.

Super Cool Outdoor ad

Here comes a really cool, pun intended, outdoor advertising stunt from Sprite in Brazil.

This is the kind of stuff I dream of doing. Sadly, installations of this kind are so expensive compared to their reach. But we all love seeing them, so if I ever got the shot; I’d love to sink my teeth into an idea like this.

Ads that I just don’t get

Am I the only one who doesn’t get this? The food is supposed to have two flavors. So I guess they wanted to double up on something to express this. Then why the hell did they choose the eyes? All it does is make the cat look like a freak.

Was there really no other way to display the deliciousness of two-flavored food? Two tongues would’ve been a lot better than four eyes. The connection would’ve made a lot more sense, since we use our tongue for taste.