The Beer Mates

What’s the definition of a great friend?

I’m not sure if this is it, but not everyone would go this far. And the most touching party about this video is that this isn’t something the people at BBDO made up, this actually happens in real life. Yes, some people are such great friends that they’d be willing to sit in a wheelchair and get hurt doing it (reinforced wheelchairs can cause a fair bit of damage).

You might say that you’d definitely do the same thing, but you can’t even be arsed to answer texts from some friends let alone meet and hang out with them.

Possible Cannes winner? You bet.

The Machines are Rising

We’re not far from cars driving themselves, and this is just one step on the way. Brilliantly visualized below, it won a silver award at Eurobest.

How BBDO Clemenger stunned me.

After a few weeks I’ve realized that there are a few agencies I need to write about. They’re spread out all over the world; but for now, let’s jump back down under.

I’m also coming back to the BBDO network. But landing slightly to the west, in Australia and the Clemenger branch. Who are also the owners of Colenso.

The top three ads all come from the Melbourne office. I’ll start out with the print campaign that won a golden lion this year in Cannes.

This might be the best print ads ever to play on the independent-man-cliché. It starts with a simple idea and a great copy line. The execution is amazing; the casting, is perfect and the styling is even better. But still I wonder when we’ll see beer ads aimed at women on a large scale. It’s long since women started drinking beer, why not make some moniez? And just imagine how ground breaking the advertising could be.


Let’s move on to this beautiful video.

When I first watched this I knew it was for Strongbow cider. But I couldn’t for the life of me figure out why it snowed. What was so cool with people swimming around in a pool when it was snowing? And what did it have to do with cider?

I got the answer the last five seconds and I felt so stupid. I had sat through the whole commercial secretly dissing it in my head, and BAM – stupidity.

I keep coming back to, how much I love when the pieces come together in my head the last five seconds. And this is what it did, but I had just sat there trying to figure it out beforehand. I guess I’m not as smart as I think, or that the picture was too grainy ;)


This campaign is one of my favorites of all time. It gives me goose bumps!

It’s probably the one campaign (or ad) that I’m most pissed that I never thought of myself. The solution is so great, yet obvious. How can no one have thought of this before? Why in the world would you make charity ads for blind people that they can’t see? I can honestly say that this is pure brilliance in my eyes. Getting an idea this obvious and simple, I can just hope it’ll happen to me some day.

Of course, I’m not the only one loving this; it won a Titanium & Integrated Silver Lion – Cannes Lions 2010.


I’m finishing with this campaign; it’s from the Sydney office. Maybe campaign isn’t the right word. It’s a survival guide, but not for the zombie apocalypse or a snowstorm. It’s small tips to help you through domestic violence, make it more comfortable to live in the streets and how to not fall back into alcoholism.

I found the pics here, hope it’s OK that I borrowed them.

I like this because it hits me where it hurts. I know they have a rough time; I see the misery every day, read about it in papers and watch it on TV. But I don’t hear it first hand. And I don’t hear it from this angle. As always, doing things differently is what’ll get you noticed. Combining that with such raw emotion, that these ads express – and you’ll people right in the heart.

I recommend that you watch the TVC’s here.

Why I love Colenso BBDO

Today I’m starting a new series of posts. Every week I’m going to share my love for an individual agency. I don’t know for how long but there’s going to be a few at least. I’m not sure which ones yet but I have an idea. And I’m not going to go for too obvious ones. It’s going to be single offices, not networks.

I’m going to start out with Colenso BBDO. Thanks to them you could say that Auckland and New Zeeland is one of the best places in the world for advertising. It’s also as far away from Sweden one could possibly go without leaving the planet. But I still consider if I should sell my soul for an internship spot there. Keep reading and you’ll see why.

I discovered Colenso BBDO about a year ago when they created the Doggelganger campaign. It gained worldwide attention, and it’s not hard to see why. Try it out at http://www.doggelganger.co.nz/

Here’s me and my doggelganger.

It’s modern advertising at it’s absolute finest. Don’t just say you’re good. Do good and people will know you’re good.
Show, don’t tell.
But it’s not doing some small thing. This actually helps mistreated dogs find new homes. Pedigree is making the world a better place when they spend their advertising budget on this. And Id’ like to thank their marketing director for saying yes to these ideas – because there is a follow up.

Or a new campaign maybe. This time they, once again, utilize new technology. But instead of facial recognition it’s a 3D cinema experience. Watch their mischievous use of 3D glasses below.

Being able to show two different things at once is new. You can only do this because of the 3D glasses technology. And I think this example shows how important it is to be on top of new trends and tech. This stunt will be replicated, mark my words.

But Colenso BBDO has made other great campaigns.
Like the Books Shape You campaign for the New Zeeland Book Council.

Maybe The Communist Manifesto is an easy way out. But it makes the ad simpler, and better. Because this is powerful advertising 101: the tag line isn’t powerful in itself and the visual is hard to get. But together they create a small two-piece puzzle that you’ll solve in your head. And after solving it you’ll be thinking about which books shaped other famous people and which shaped you…

And to finish you off I’ll leave you with a viral campaign. A clever one that used the product packaging and a very natural ingredient to create an interesting buzz.

I like this so much because they went out on a limb (pun intended, sorry). For two weeks they just stood there while people complained. The negative publicity was surrounding them, but they didn’t give in. They followed the plan, waited two weeks and then “apologized”.

Lastly I’d like to thank Colenso BBDO and their clients for making the world of advertising a better one. Keep breaking barriers and keep doing ads that give more than they take. I’ll keep my eyes on you, because I know I’d love to work with you some day.

Cannes Lions – Dorito Duels, three little pigs and storytelling.

There is A LOT of talk about storytelling and brands. There have been for years, but it’s still there. And I think this Gold winner is a prime example.

The people over at Abbott Mead Vickers BBDO made a great job here. I’m not 100% sure about the ad. The story is there and I never want to turn it off. But there’s nothing new about a rising star that turns to the bottle and loses everything. However the story haven’t been told from a Dorito throwing perspective before. And this many product images in a story this good is something special.

Talking about storytelling…

I don’t know if this is the best ad from last year, but it’s definitely one of them. Taking a classical story, twisting it and turning it until you have a modern version for grown ups – and it’s an ad.

“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.” – Howard Gossage

So make sure your ads are so good that people would stop on their way to work, just to see how it ends.

M&M’s think they’re sexy.

This is the most shared Super Bowl ad so far. I think it’s fun, but who’re they aiming to charm here? I’m not American but aren’t you guys really big on family values? Stripping chocolate can’t really fit in there…

I don’t dislike the ad it works for me. But if you were my agency I’d use this for something that doesn’t have 150million US viewers. It’s a fun ad but I can’t see how it speaks to the majority of Super Bowl viewers.

Ads should speak to their target group, drag them in and spit them out; tumbled and convinced that they need to change something in their life, small or big. And this might do that in some small way, but when the viewer is average Joe, with family, it just doesn’t cut it.

Good ad, wrong audience.