I fucking love clever ads.

The idea is genius here, it did win a Gold Lion in Cannes earlier this year and it’s not hard to see why. They’ve taken the idea so much further, what would could park assist actually help you with? Can we put a humorous and visual twist on that?

I can just imagine all the ads for cars with parking assistance. I think most of them would feature a car from the brand they’d try to promote. They’d be text based, and they’d have the “from” price of the car printed on a circle.