Dove Canada has created a new piece for their real beauty campaign to follow their marvelous film from a few years ago. If anyone has missed it you can watch it below.

This time they created a fake Photoshop action, which restores an image back to its original state – removing all changes. The film explains it all.

I think it’s pretty clever. They’re targeting the ones with the power to change our perception of beauty. Sadly it feels a bit gimmicky. Will people keep downloading this when they realize it’s fake? Will the Photoshop forums and websites keep the link?

The thought it great, and it gets through the usual clutter these people hear, but will it change how they think? I hope so, but I’m not sure.