As I’ve been living in London my eyes have opened up to some horrible tube advertising. Big and small formats, but none of them make any sense. So I’m going to start a miniseries of fun/weird/bad London tube advertising.

First up is this pretty stupid breast cancer awareness ad. I think you can tell why it’s stupid, if you can’t see it read on below the picture.

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Well if you didn’t see it, here it comes. The ad is stupid because they want you to know how to tell if you have breast cancer – but don’t tell you that. Instead they want you (in a place with 0 reception) to send a text message to get the info.

I know tracking and statistics are great, but actually getting your message across and save lives might have a higher priority, don’t you think?

Even if the goal is to get people to have a physical product delivered we still want the basic information. Don’t leave us hanging and then demand a pretty big effort for finding out the answer…