Here comes a second ad from my Pepsi research. It’s a modern/new ad, from this years super bowl.

I don’t’ know what to say more than that they are clearly not the choice of a new generation any more. And where the old ad from my last post also featured their great rival Coke, this is just done so much worse. The finesse is gone.

I don’t know who has the Pepsi account but if you were my agency; I’d want you to either take a new path or go back a few steps. Your message now is so unfocused and I have no idea who you’re trying to talk to. You’re a challenger brand – use it. This ad isn’t crap, but it is far form great. There’s no insight or strategy at all.