Advertising have somewhat become a tech-race. As the space race was dependent on hardware, this race is built on social media and digital technology. Many times the agency and brand that are first to use certain social media in a new way will reap the benefits, both in consumer awareness and advertising rewards. I actually wondered who’d be the first to use Instagram somewhat like this (though I had a travelling catalogue in mind).

Both Facebook and Twitter have been used a lot for advertising campaigns. And although I don’t see this as an ad campaign, I do see it as marketing using a new social media. So let the Insta-games begin, we will soon be flooded with campaigns there as well.