I must say I’ve enjoyed the previous Apple bashing ads from Samsung. But this one is just… blergh!?

The last few ads were fun, especially the first one. They took product benefits, turned them around and had Apple fanboys feel kind of stupid. But most of all the Apple fanboys looked like they were lagging behind on technology.

The biggest problem I have with this new ad is that they make themselves look stupid. Not mainly because they use the Samsung phones, but they act like oblivious idiots. Which can make for amazing advertising, but then you have to twist it and spin it back with power in the end. Not look like even bigger douchebags: “We’re launching in four weeks.”

If You Were My Agency I’d turn this this series back around and back on track.