Here’s nifty piece of DM from Dominos that uses the heat of your DVD-player to deliver its message.

When you hear cleaver use of technology we think of something happening online, or maybe an installation. But Artplan took another route and it gets me excited.

It’s not only the use of the thermal ink technology, but the media and client as well. It’s a perfect fit – advertising pizza with movies. The only bad part is that you have to wait until after you’ve watched it to get the offer. But we can’t be far off interactive advertising where you’ll be offered pizza during the intro and it’ll land in your lap half way in.

As more and more people chose to skip advertising we will see increasing integration/branded content/product placement. We’ll be given an offer to buy the same phone as James Bond when he answers his, the same bed sheet as the housewives and home delivered Burger King cheeseburgers as Tony Stark digs into his.