I felt kind of sad when I saw the new Volkswagen commercial. It’s just two commercials mashed into one, because no one could come up with an equally good Star Wars commercial.

The old one spoke to such a big target group, and they ALL thought it was cute. But there are other ways to make cute-for-everyone ads – Put animals in the ad!

Neither half of the ad is bad. But if you were my agency, I would probably have wanted it as two different ones. Maybe it was on the Super Bowl, but I couldn’t watch it live. And now it lives on as a single video.