2012 Film Grand Prix winner Chipotle are back, and on track, with their GMO and factory free message.

Not sure if it’s another Grand Prix, as it doesn’t feel as fresh as the last one. Instead we see a world that we remember from the last ad. It has the same colour and feel but with another focus.

These ads really sell Chipotle and their concept to me, and probably everyone else. There’s hardly no branding at all, but with a strong USP and story you don’t need it. You might not be a fan of the current climate or food debates, but please, if you’re in marketing/advertising learn from this ad.