Weird

So fluffy!

Here’s a Friday treat for all the bunny-lovers out there.

I don’t think there’s any idea to talk about here but people will still remember the association with bunnies. Which I guess means this is a win for Ibis. Fluffy by association.

Last week of Hyper

This week was my last week at Hyper Island before internship, which explains the extremely low amount of posts. But here is something to fill that void temporarily. A lovely, low budget star trek ad.

The Most Exclusive Page on Facebook

A not so long time ago social media campaigns equaled Facebook likes. This have changed quickly, both brands and agencies understand that a like in itself isn’t worth anything. It’s how you use that like and how people interact with your brand that’s interesting.

The like isn’t forgotten; it’s measured in countless case movies and still has its place. It’s just not in the spotlight as it used too. CP+B took this to their hearts and created a Facebook campaign that was the complete opposite to all previous ones.

The Most Exclusive Page of Facebook

This is the Facebook page for the Grey Poupon mustard brand. Getting into the club isn’t easy. You have to pass a test of taste. An app will scan your Facebook likes to see if you have good enough taste to be a Grey Poupon fan. You can like the page without doing the test, but you’ll be thrown out within 24 hours.

I think this is brilliant. Exclusivity is desirable and in a universe where brands pay people to like them, Grey Poupon is doing the opposite. It’s a remarkably simple way to stand out. And who wouldn’t want to be seen as someone with great taste?

New agency, same concept.

Over the last few years Skittles have created weirder and weirder commercials. I love most of them, and I think most people do. Even with the success they decided to switch agencies, and keep the concept. Their chose fell upon Leo Burnett Chicago who made this ad a few months ago.

It created an outcry. Because, according to a bunch of US moms, it promotes bestiality. Sure it promotes bestiality, if you’re stupid. You don’t have to like the ad; you can think it’s disgusting. But if you believe this peace of comedy will the tipping point that makes a kid go “Oh… I should have sex with animals”. Then you must’ve some kind of issues with your own inspirations for sex.

Anyway, this rad sweaty treadmill ad came out recently. I’m pretty sure it promotes torture.

I like both ads. No matter what the “moms” say. The ads are crazy, funny and brilliant. They make me crave skittles and they inspire me. When I see them I want to

    a) do crazy shit myself
    b) get a job where I can come up with crazy Skittles ads.

So if Leo Burnett needs people on the account, please let me know!

To finnish off this round of Skittles madness I’ll give you an ad from Trale Lewous. It’s a character created by Nathan Barnatt that love Skittles. I have no idea how/if he works with the agency though…

Weird can be good. Stupid can’t.

Is it too weird or just weird enough?

A weird ad needs to be better than this and I think that people will associate the message with beef jerky rather than the brand.

To me this feels like it’s created out of desperation. It’s all based on a tagline that isn’t unique enough. All I can think about when I hear it is “Taste the Beast” from the movie Role Models. Fun movie (but we can talk about that another time).

They don’t follow the tagline in the ad. They don’t feed the beast, so why would we as consumers do it? To me it’s just stupid, it doesn’t connect, it isn’t emotional and it’s not very funny. I’d have to be more outraged and weird to work.

If you want to see weird raging animals used the right way:

WARNING: this is disgusting!

I want to issue a warning; probably the most disgusting ad ever made.

With almost 600k views it’s definitely a hit. Humans always been fascinated with disgusting and frightening things. The most common example is probably the car crash. If you saw one, would you be able to look away?

But attention isn’t always good. People will look at your stuff, pass it on – and feel weird afterwards. If the viewer can’t directly link your product to fixing that weird feeling, then why give it to them? But maybe the thought step is just long enough to attract customers. I’d love to see the numbers on this campaign and how it affected sales.