The adjectives…

I’m back. After a few hectic weeks of moving home to good old Sweden from London I finally have something to say. This ad is awesome.

Not only is it from a place, south east asia, that’s not very synonymous with gender equality – it points out a BIG flaw in today’s media. The fact that women are almost always described with negative words for doing the exact same thing as their male counter parts. And sometimes these things are commended when men do it, while women are condemned for doing the exact same thing.

Seriously journalists, get it together. Describe male and female actions equally.

Cute Overload

It’s in all the feeds, the new John Lewis Christmas ad that is.

It’s very cute and all, but that’s not the amazing thing about it. For the third time in 3 years Adam & Eve DDB have created a great, cute, Christmas ad that has gone viral. There’s nothing extreme here, nothing that’ll make you chuckle till you choke just a nice story about friendship and Christmas – a masterpiece of advertising.


So apparently small mouths are the bomb in Japan, who knew…

Apart from this being as sexist pieces of shitty shit shit phenomenon, I think the cover up idea is pretty decent. Not to cover up our big mouths, but rather our gluttonous looks when eating certain foods. And if you make it in the right way, you won’t have to worry about things dripping down on your stomach and thighs either.

The scariest stunt ever?

I’m probably one of the few who don’t hate on movie reboots, I do however hate on the lack of creativity. So I can see why a new version of Carrie would be cool, having another go at something can yield nice results. But it means that a new cooler idea never got the chance. Still, this viral is pretty epic.

This is a very nice stunt. It shows what all stunts must have, which is one of the following: it needs to be mind blowing, fun enough for a comedy special, super cute or scary.

The video of your pop-up store will never go viral and neither will your free give away. Unless they’re surrounded by flying pink elephants, but those aren’t on brand… Now you go figure out why your video only reached a few thousand people (all paid for/just you refreshing your browser).

The brave gays

Queer Lisboa, a Portuguese film festival have released their advert for this year. Through the years they’ve made a point of taking famous film scenes and turn them upside down.

It’s a great ad that plays with our prejudice and expectations. I love the Braveheart angle but it doesn’t beat the reservoir dogs parody from 2011.

The Beer Mates

What’s the definition of a great friend?

I’m not sure if this is it, but not everyone would go this far. And the most touching party about this video is that this isn’t something the people at BBDO made up, this actually happens in real life. Yes, some people are such great friends that they’d be willing to sit in a wheelchair and get hurt doing it (reinforced wheelchairs can cause a fair bit of damage).

You might say that you’d definitely do the same thing, but you can’t even be arsed to answer texts from some friends let alone meet and hang out with them.

Possible Cannes winner? You bet.


Here’s the latest campaign from Amnesty International. Check out the campaign site or watch the video and click the link inside it if you want to see it for yourself, or read on if you want to know what I think.

I love the idea of becoming a rebel. Because right now we live in a time where our freedom of speech is being attacked from every angle. What I’m not sure about is the execution, the missions that you get. I think that the idea is perfect, but in todays western world the printer is on its way out. And if you start doing hand drawn copies the message will be a bit lost. Because Amnesty need to create a front that is just as unified as a government or global company. But I don’t know how an alternate execution would look…

Still, I would love to see this campaign developed and expanded because the time to fight back is now. And I think this is the right way to do it. We must all rebel, no matter how little or late it might be.

Iron Man is here to save the day

So HTC bought Iron Man for some £8 million over two years. I imagine it’ll pay off, but will the new weird campaign do so as well?

I’m almost always a fan of brands that aren’t afraid to go out on a limb with their brands. Which means I’m now a fan of HTC. I do think the execution is a bit lame, but when you’re doing a global campaign for a few hundred million I think it’s pretty brave. Most brands would never let an idea that makes fun of the brand name go through even the first meeting, let alone be produced.

The Craziest Ad of the Year.

A definite must see, I can’t even imagine the production budget for this.

Heads up, this one’s kind of long and the ending is NSFW.

Yes it has a sexist vibe throughout, but no one would expect anything else from Ibiza. However, the concept is nothing short of amazing. Advertise an energy drink that isn’t an energy drink, but a nightclub.

But the most fascinating part is the huge production behind this. It looks professional, takes place in a number of locations and goes on for 4 minutes. And this is for a night club, sure the media spend is probably zero but few companies in the world would spend this much on an ad…

I reckon it’s time to get some new clients who’d be willing to do something closer to this. Sure it’s a mess, but the bits and pieces by them selves are awesome.

The lenticular boy.

The talk of the town last week was, for anyone who might’ve missed it, a lenticular poster against child abuse.

Lenticulars are nothing new, but this era is different. What used to be a slightly awkward toy has now evolved into something sleek and usable. With the change of the world surrounding it we will see it used in many more places. Not only because of how much better the technology has got, but also because we live in a time where we expect more than a still image. We want the change to happen before our very eyes, not just imagine it. Or just target advertising to kids, next time it might be for a less noble purpose.

As a reminder the message doesn’t have to be as dreadful as this ad, I wrote about a much nicer one last summer.