The adjectives…

I’m back. After a few hectic weeks of moving home to good old Sweden from London I finally have something to say. This ad is awesome.

Not only is it from a place, south east asia, that’s not very synonymous with gender equality – it points out a BIG flaw in today’s media. The fact that women are almost always described with negative words for doing the exact same thing as their male counter parts. And sometimes these things are commended when men do it, while women are condemned for doing the exact same thing.

Seriously journalists, get it together. Describe male and female actions equally.

Cute Overload

It’s in all the feeds, the new John Lewis Christmas ad that is.

It’s very cute and all, but that’s not the amazing thing about it. For the third time in 3 years Adam & Eve DDB have created a great, cute, Christmas ad that has gone viral. There’s nothing extreme here, nothing that’ll make you chuckle till you choke just a nice story about friendship and Christmas – a masterpiece of advertising.

The brave gays

Queer Lisboa, a Portuguese film festival have released their advert for this year. Through the years they’ve made a point of taking famous film scenes and turn them upside down.

It’s a great ad that plays with our prejudice and expectations. I love the Braveheart angle but it doesn’t beat the reservoir dogs parody from 2011.

OMG I’m so great

Here’s a pretty new Nike ad that tries to motivate people.

I can’t be the only who isn’t inspired by this. There are too many product shots, too many stories and not enough depth. The leap from the fat kid last year to this is enormous. I guess the audiences (target groups) are different, but still – the tone is off here. It’s too much, “OMG I’m so great look at me”. I know it talks to me (by saying YOU’RE GREAT) but it sure doesn’t feel that way.

Chipotle are back in business

2012 Film Grand Prix winner Chipotle are back, and on track, with their GMO and factory free message.

Not sure if it’s another Grand Prix, as it doesn’t feel as fresh as the last one. Instead we see a world that we remember from the last ad. It has the same colour and feel but with another focus.

These ads really sell Chipotle and their concept to me, and probably everyone else. There’s hardly no branding at all, but with a strong USP and story you don’t need it. You might not be a fan of the current climate or food debates, but please, if you’re in marketing/advertising learn from this ad.

The Beer Mates

What’s the definition of a great friend?

I’m not sure if this is it, but not everyone would go this far. And the most touching party about this video is that this isn’t something the people at BBDO made up, this actually happens in real life. Yes, some people are such great friends that they’d be willing to sit in a wheelchair and get hurt doing it (reinforced wheelchairs can cause a fair bit of damage).

You might say that you’d definitely do the same thing, but you can’t even be arsed to answer texts from some friends let alone meet and hang out with them.

Possible Cannes winner? You bet.

Mercedes Time Travel

So Mercedes cars have a pretty cool function that automatically breaks when it senses danger. Much like a spider sense.

Sadly this isn’t a real ad. It’s fun, provoking and unforgettable. If this was a real ad, that went live on German TV, we would see this in many competitions the coming year. Mercedes would lose customers who think it’s insensitive and possible gain some who have a sense of humour.

Still, I wonder where Mercedes would be today without Hitler and the free labour he provided.

Iron Man is here to save the day

So HTC bought Iron Man for some £8 million over two years. I imagine it’ll pay off, but will the new weird campaign do so as well?

I’m almost always a fan of brands that aren’t afraid to go out on a limb with their brands. Which means I’m now a fan of HTC. I do think the execution is a bit lame, but when you’re doing a global campaign for a few hundred million I think it’s pretty brave. Most brands would never let an idea that makes fun of the brand name go through even the first meeting, let alone be produced.

Be Less Cat

Ok, my holiday from the blog is over. So let’s start with the best ad that I saw during these weeks.

Be More dog is a great production and it’s funny, well worth both a second and a third watch, which is a lot better than most ads. Because who enjoys watching an ad a second time?

If you don’t live in the UK O2’s positioning might be a bit confused after seeing this, as they’re not selling mobile phones to either cats or dogs. But O2 is positioned as a fun brand for people who go out and enjoy themselves, not sit at home and mope. Which is why the dog / cat metaphor works well for them.

The Most Wonderful Time of the Year

Here’s a clip that shows how much music can do for your ad.

I know, I know this is a Christmas song. But I think it’s much more true for summer, and so did the clever people over at Leo Burnett.

It’s always nice to see the power of opposites and I think it’s sad that we don’t see them more often. Because it’s so easy to create and often gives a fun attention drawing effect.

So why are so few agencies and clients using it? Why are we giving so little credit to the viewer? The average person will not believe you’ve gone mad, the average person will like you for it.

If You Were My Agency I’d want to see more of this, I know as a client it’s scary to put your brand out there. But you just can’t be like everyone else and expect people to love you for it.