Sexist Advertising

The Craziest Ad of the Year.

A definite must see, I can’t even imagine the production budget for this.

Heads up, this one’s kind of long and the ending is NSFW.

Yes it has a sexist vibe throughout, but no one would expect anything else from Ibiza. However, the concept is nothing short of amazing. Advertise an energy drink that isn’t an energy drink, but a nightclub.

But the most fascinating part is the huge production behind this. It looks professional, takes place in a number of locations and goes on for 4 minutes. And this is for a night club, sure the media spend is probably zero but few companies in the world would spend this much on an ad…

I reckon it’s time to get some new clients who’d be willing to do something closer to this. Sure it’s a mess, but the bits and pieces by them selves are awesome.

Italian Sexism.

We all knew Italians liked sexism and objectification of women. I just found yet another proof.

I think one of the characters is supposed to be a man (it wears pants and a shirt). To me that just look like a lesbian spanking session, or a woman hitting a boy from a private school.

Italy has a lot to be proud of, sadly most of it is history. So if they want their best time to be ahead of them it’s time to get with the times, especially as an advertising agency. You’re supposed to explore and innovate, not look in the rearview mirror.

I don’t have any problem with spanking per se. But I have a problem with ads where only sexualized and objectified women are being spanked in the ads. Why aren’t more people represented and why do we have to see their bare asses? It makes me think of this horrible bicycle ad.

Furthermore, the idea is stolen, and the original was better.

Worst/grossest ad on Super Bowl.

The worst Super Bowl commercial came from GoDaddy. As horrid as the ad might be, it also took 45 retakes to get the kiss right…

GoDaddy has spewed shitty ads, like the one above, out for years. But the latest is the one with least substance ever. There’s no point to the ad more than showing a) a hottie girl (because nothing is more important when choosing webhosting) b) make it memorable by letting her kiss the ugly/geeky inside of their product.

The ad is sexist, stupid, gross (close up, smacking, kissing is frowned upon in public, and rightly so) and it talks down to its audience. No one who buys webhosting will be stupid enough to fall for “sexy on the outside & smart on the inside” lines. THAT’S HOW ALL WEBHOSTING WORK, way to sell that USP.

At least the ad is memorable, and quite a few 13 year old geeks were probably drooling a lot seeing it. They will grow up with GoDaddy somewhere in the back of their minds. In the end it’s a success.

If You Were My Agency I’d beg you to come up with a new concept. This shit has been on the air for too long.

The sexism of Commercials explained

There is a slight difference in ads targeting men and women.

Not much to say other than the fact that I find it hilarious. How men and women are portrayed and target in advertising is ridiculous. It’s getting better, but it’s going too slow. So thank you BBC for making this awesome piece.

Mentos: the crapmaker

From the same agency that made the Geico ads (here & here).

What I don’t get is how an agency can go from the Geico ads to this. I realize it was made by a different team (probably all the way though the process), there was a different target group, a different product, different media etc. However none of those explain why they chose to sell their client crap. Or why the client chose to buy crap.

My biggest concern is something other than the fact that the ads just try to sell on sex. It’s the middle school level of the idea. How come “Let’s put the product in front of something people want to REALLY see” is the final outcome of all the work that was put into this? And the execution of that idea ends up as: boobs and tits…

It’s nice to see the guys at the agency thought up an idea for a man as well – so they won’t look sexist. But I want to know why he’s the one who get’s his head and not his balls covered?

It’s not only the agencies fault. If you’re responsible for the advertising of a global brand: How can you not see that these are the crap that crap craps?

The lights are on but nobody’s home.

At least it will resonate with the target audience…

… immature men who like to objectify women. In all other aspects this is a horrible commercial.

Some reasons why it’s bad:

    It will drive away any customer not in the aforementioned target group.
    It singles out lifeguards as idiots.
    It singles out seniors as disgusting.
    It isn’t funny, but tries to be.
    The photography is at a high school level.
    It doesn’t sell hooters in a new way.
    It doesn’t have a puzzle for the viewer/buyer to solve.
    Nothing unexpected happens.

But what the hell did I expect from Hooters?

Pussy power vs. Horse Power

I can’t just keep posting good stuff so here comes some sexist crap, or so I thought, for a motor convention.

Yes it’s OK to use women in ads for motor shows and yes it’s OK if they’re sexy. What isn’t OK, is to show them as the stupid clichés these ads do. WHY is she wearing high heals if she’s a fucking mechanic? Would a mechanic dress in short shorts and a pink top? Maybe she’d have a tool belt. Maybe she wouldn’t have that look in her eyes. Maybe she’d look at what she’s working with.

All this is what I first thought when I saw the ad, but when I read the tagline I realized that there’s more to it: “Bikes over all”. Someone actually put some thought into this. Some thought that didn’t go in a sexist direction. The girls are placed behind the bikes. And I love them for that, girls aren’t the focus at this convention.

Strip clubs are more OK than conventions where girls hump cars and motorcycles. If anyone can defend why girls still prance around half naked at car shows; I’d like to know. Women are not objects, and it damages the fight for gender equality.

We should be happy that this show actually put the vehicles in the spotlight and not the women. BIG PROPS!

Fire whoever did this, please.

I saw this ad on copyranter and it’s one of the worst “ads” I’ve seen in a long time.

I love to hate sexist ads. But that’s just one of the things that are wrong. It’s a terrible ad as well. What I see in the picture, is that almost nothing changed from the second to the last picture. Combining with being sexist, and all I see is a company that haven’t changed in a century = EPIC FAIL.

Learn from Barney:

http://www.youtube.com/watch?v=fjeeOZradOM

Or learn from David Ogilvy, NEW is the most powerful selling tool in advertising. Think about it next time you get an idea like this, and trash it right away.

P.S. You should’ve placed a man on the last picture with a super cool prototype washer.

Objectifying women fail

A few days ago this sexist piece of crap went viral. It was facebooked, blogged about and the retweets were many. I’m not even sure if this is actually real, a spec ad or something else.

What I do know is that I hate it. Women are treated bad enough in advertising. Leave the shitty objectifying crap to people without imagination.

How do we show it’s exaggerate suction power?”. The idea isn’t that bad, but the final execution is. Anything could’ve been used for this: animals, flags… a FAT MAN. Anything but a supermodel is OK. I’m even gonna quote a fictional character on the fact that “sex sells”:

 

Says who? Just so you know, the people who talk that way think that monkeys can do this. They take all this monkey crap and stick it in a briefcase, completely unaware that their success depends on something more than shoeshine.

I’ll also quote a dead legend:

 

The test is relevance. To show bosoms in a detergent advertisement would not sell the detergent. Nor is there any excuse for the sexy girls you sometimes see draped across the hoods in automobile advertisements. On the other hand, there is a functional reason to show nudes in advertisement for beauty products.

Of course it sell(under the right circumstances), but if you think that taking the easy way out is smart, THINK AGAIN. Women are objectified enough already: eating disorders, mobbing, low self esteem etc. It’s not advertisings fault. But advertisers, as well as everyone else, should do what they can to prevent it. Doing an ad this crappy for a product targeted mostly to women is stupid.

I wish vacuum cleaner ads had both sexes as targets. Sadly the world still isn’t equal enough for that. Some homes are, but one day the majority will be. And at that point, ads like this will be gone.


If you were my agency – I’d trade away your male creatives for women.