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Pushing Press Forward

So, press advertising just took another cool step towards the future. We’ve seen interactive ads as well as lenticulars and the obvious QR codes. But Microsoft just took that a whole lot further.

To advertise their Office 365 cloud based service they went to Forbes magazine, as we all know, a paper for business people who use Microsoft Office. They persuaded them to put a wifi hotspot, using T-Mobile connectivity, inside the paper. A brilliant way to showcase the ‘always connected’ office.

Images below.

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Banned in schools.

Putting things in perspective is always a wake up call.

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I think it’s an amazing ad, while it’s a bit like comparing apples and oranges I don’t think it’s wrong. Because it is weird that a book can be banned for harming children but guns aren’t.

Italian Sexism.

We all knew Italians liked sexism and objectification of women. I just found yet another proof.

I think one of the characters is supposed to be a man (it wears pants and a shirt). To me that just look like a lesbian spanking session, or a woman hitting a boy from a private school.

Italy has a lot to be proud of, sadly most of it is history. So if they want their best time to be ahead of them it’s time to get with the times, especially as an advertising agency. You’re supposed to explore and innovate, not look in the rearview mirror.

I don’t have any problem with spanking per se. But I have a problem with ads where only sexualized and objectified women are being spanked in the ads. Why aren’t more people represented and why do we have to see their bare asses? It makes me think of this horrible bicycle ad.

Furthermore, the idea is stolen, and the original was better.

Hidden Horses

The big horsemeat scandal, that started in the UK with Tesco’s ready made burgers, is now sweeping all of Europe.

MINI Topical BEEF Ad

I love it, as I love all topical ads.

If You Were My Agency I’d just tell you to keep up the keep thinking.

A case of the Mondays?

Starbucks were hit with hate and rage at the end of last year. Having ducked taxes like a professional dodge ball player. The PR crisis was a fact. Which led Starbuck to write an honest and a bit self-boasting letter.

Starbuck letter of apology UK

This week they followed up on the letter with an absolutely brilliant TV ad from AMV BBDO.

I have to say that if they keep the ads (and offers) running like this they’ll win back what they lost in business next monday. But getting rid of the tax dodging reputation won’t be as easy. Is it even possible for people to forget?

But if AMV BBDO were my agency I’d probably never let them go. The stuff they produce is amazing and landed them a well deserved top ten spot on the Big Won rankings.

Chalk Outlines

Mostly miss used, this ad from Draft FCB really got it right. Children definitely have their place in advertising.

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Whopper, the hangover cure.

A lot of people in Sweden take fluid replacements (the most popular one is called resorb) after a night out, to recharge on both fluids and minerals. But what you really crave is probably something else entirely.

whopper bakispiller

I can’t give anything but love to Shout for creating this ad.

Flight Tags Tell a Story.

I think this is an absolutely amazing campaign form Ogilvy London. I would also love to know which was the original idea (the tag(s) that got the ball rolling).

There are a few more but these were the best ones.

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Who Pays for Mans Sins?

This is an ad from 2008 but since I hadn’t seen it I guess someone else must’ve missed it too. And seeing how good it is I think that’d be a shame.

who pays for mans sins

It’s an Italian ad as well, a catholic country with the pope hidden right in the capital, I think it’s safe to say this didn’t land too well. But it has a strong message, with a visual and copy twist that leaves a bitter taste behind.

The Machines are Rising

We’re not far from cars driving themselves, and this is just one step on the way. Brilliantly visualized below, it won a silver award at Eurobest.