PR

Ochobo

So apparently small mouths are the bomb in Japan, who knew…

Apart from this being as sexist pieces of shitty shit shit phenomenon, I think the cover up idea is pretty decent. Not to cover up our big mouths, but rather our gluttonous looks when eating certain foods. And if you make it in the right way, you won’t have to worry about things dripping down on your stomach and thighs either.

Tool Pool

A campaign from The Fan Club with a great insight, and the jury for the Swedish advertising award Gulägget saw it.

The execution is nice, but it’s nothing compared to the insight of our relationship to power tools. But what’s really fascinating about this is that there are other genres where this is handy. Cars is just one of those things, we have Zip Car here in London. It’s a bit expensive if you, like me, only want to use a car once every few months, but once a week? Then Zip car might be the perfect thing.

I hope we’ll see more of these solutions in the future. There’s no point in wasting money and resources on things that’ll only collect dust in our garage.

Brain Freeze time!

The people at Leo Burnett Melbourne have created some great advertising for 7-Eleven and their Slurpee over the last few years. Here come a few of them.

Bring Your Own Cup Day

I think that giving stuff away for free is the lamest marketing trick in the book. So if you want to do that, you have to make it special. Like they did here. For this campaign it was about creativity. And they didn’t give things away for free, just cheap (depending on the “cup” you brought). To me the creativity is the nicest touch to this campaign. Smart and funny people could actually pull off really fun things. It was the type of ideas that would normally start with: I wish I could/If only/Why can’t I… etc. For many, this was a dream scenario come true. It would’ve been for me as well, and I’m not even a Slurpee fan.

Official Sport of Slurping
So you’ve gone and made yourself a national holiday (of sorts) for your brand. What more can you do? You could get the devouring of your product classified as a sport. That’s what Leo Burnett and Slurpee had done before they created the BYOC-day.

Check out the case video at Leo Burnett’s website.
(Can’t find the video anywhere embedable)

You can check out the Facebook page for the campaign. Sadly the project seems to have been abandoned after succeeding to make it a sport. The website is down and the Facebook page is dead.

The Big Slurpee
Apparently Australians like to visit big things during their vacations. They’re some kind of national symbols, weird monuments of everything from ostriches to bananas. I don’t know how big of an impact they actually have on national culture. But who wouldn’t want to create one? And what company wouldn’t want a giant replica of their product? A replica that people could visit, a tourist attraction that they’d take pictures of and share with friends – for a long time in the future. I think that’s a great enough reason to create an 11 meter high Slurpee.

Now… how do I bring this to BYO cup day?

Check out the case study here.

Facebook likes might not say much. No one knows how much they’re worth, and I don’t think anyone ever will. Still it’s very impressive to rack up over 300’000 likes in a country with 21 million inhabitants, especially if you’re a brand within a brand (7-Eleven in this case). But with advertising like this no one is wondering how it happened.

Why I love Colenso BBDO

Today I’m starting a new series of posts. Every week I’m going to share my love for an individual agency. I don’t know for how long but there’s going to be a few at least. I’m not sure which ones yet but I have an idea. And I’m not going to go for too obvious ones. It’s going to be single offices, not networks.

I’m going to start out with Colenso BBDO. Thanks to them you could say that Auckland and New Zeeland is one of the best places in the world for advertising. It’s also as far away from Sweden one could possibly go without leaving the planet. But I still consider if I should sell my soul for an internship spot there. Keep reading and you’ll see why.

I discovered Colenso BBDO about a year ago when they created the Doggelganger campaign. It gained worldwide attention, and it’s not hard to see why. Try it out at http://www.doggelganger.co.nz/

Here’s me and my doggelganger.

It’s modern advertising at it’s absolute finest. Don’t just say you’re good. Do good and people will know you’re good.
Show, don’t tell.
But it’s not doing some small thing. This actually helps mistreated dogs find new homes. Pedigree is making the world a better place when they spend their advertising budget on this. And Id’ like to thank their marketing director for saying yes to these ideas – because there is a follow up.

Or a new campaign maybe. This time they, once again, utilize new technology. But instead of facial recognition it’s a 3D cinema experience. Watch their mischievous use of 3D glasses below.

Being able to show two different things at once is new. You can only do this because of the 3D glasses technology. And I think this example shows how important it is to be on top of new trends and tech. This stunt will be replicated, mark my words.

But Colenso BBDO has made other great campaigns.
Like the Books Shape You campaign for the New Zeeland Book Council.


Maybe The Communist Manifesto is an easy way out. But it makes the ad simpler, and better. Because this is powerful advertising 101: the tag line isn’t powerful in itself and the visual is hard to get. But together they create a small two-piece puzzle that you’ll solve in your head. And after solving it you’ll be thinking about which books shaped other famous people and which shaped you…

And to finish you off I’ll leave you with a viral campaign. A clever one that used the product packaging and a very natural ingredient to create an interesting buzz.

I like this so much because they went out on a limb (pun intended, sorry). For two weeks they just stood there while people complained. The negative publicity was surrounding them, but they didn’t give in. They followed the plan, waited two weeks and then “apologized”.

Lastly I’d like to thank Colenso BBDO and their clients for making the world of advertising a better one. Keep breaking barriers and keep doing ads that give more than they take. I’ll keep my eyes on you, because I know I’d love to work with you some day.

Mickey D’s are actually doing something good.

One of, what I’m guessing, the world’s least loved companies McDonald’s have created something great. Something that defines, for me, what modern advertising and branding is. If you want to look like a good company and get loved, you have to give back. Not just say it.

So here we have McDonald’s Canada showing us how to make our own McDondalds food. It’s actually great, because I don’t really like the fast food setting and my mind is set that they put shit in the burgers/fries/chicken/meat/sauce/etc. But if I get the recipe I’m much more likely to actually believe them when they advertise their other stuff. And as always – show, don’t tell. I can see when he makes the burger, right there. It’s not pictures it’s video. Sure it could be in more detail but Generation Y only has so much attention span. And ofc it’s not from the US, it’s from Canada – the Scandinavians of America.

All I want to know is when TGIF shows us how to do the Jack Daniel’s glaze.