Digital

Cutest Augmented Reality App So Far

It might not only be the cutest augmented reality apps, it might even be one of the best – simply because it’s useful.

I’d love to see more relevant augmented reality apps and I know they’re on the way, but I just can’t wait. I think it’s because I love the technology and hate most of the executions. So if you’re ever in a position to do an augmented reality app please do one, because it’ll drive the technology further.

Rebel

Here’s the latest campaign from Amnesty International. Check out the campaign site or watch the video and click the link inside it if you want to see it for yourself, or read on if you want to know what I think.

I love the idea of becoming a rebel. Because right now we live in a time where our freedom of speech is being attacked from every angle. What I’m not sure about is the execution, the missions that you get. I think that the idea is perfect, but in todays western world the printer is on its way out. And if you start doing hand drawn copies the message will be a bit lost. Because Amnesty need to create a front that is just as unified as a government or global company. But I don’t know how an alternate execution would look…

Still, I would love to see this campaign developed and expanded because the time to fight back is now. And I think this is the right way to do it. We must all rebel, no matter how little or late it might be.

All Eyes on the S4

How do you advertise a feature that pauses movies when you look away from the screen?

That’s how!

You could say it’s a low budget personalized version of the TNT push for drama, but the connection to the product benefit is much closer here. There are a lot of things that can add drama, but no other phone with the same function as the S4.

It’s a fun spectacle to watch. I just wish I got the chance to try this out, even though I know I wouldn’t have made it till the end.

Meganews Magazine Kiosk

I think this is freakishly smart.

newkiosk

You might not be able to tell from the picture, but this is a magazine kiosk that prints on demand. Instead of printing tons of magazines that gets sent back every month, the magazine you want gets printed on the spot.

With the technology we have nowadays this is a no-brainer. Why would we waste more natural resources, cut down more trees, use more paper than wee need?

I see this as an amazing arena for the future. The promotional offers that could be combined with this are vast. Buy a Coke and get 25% on the magazine, BUT it’ll be filled with Coke advertising as well.

Which is the right property for your music?

We all talk about having a unique brand positioning, but very few follow through. Pause Ljud & Bild are one of them. After years of great campaigns together with Åkestam.Holst, they just released a website where you can find a new place to live – based on the speaker volume you like when listening to music.

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http://sthlmhouseequalizer.com/

We need more advertising like this, advertising that stands out. No other brand in the HiFi category has ever marketed themselves through properties for sale. And that’s all that matters. If your not interesting enough at first glance, why would anyone take a second?

Tool Pool

A campaign from The Fan Club with a great insight, and the jury for the Swedish advertising award Gulägget saw it.

The execution is nice, but it’s nothing compared to the insight of our relationship to power tools. But what’s really fascinating about this is that there are other genres where this is handy. Cars is just one of those things, we have Zip Car here in London. It’s a bit expensive if you, like me, only want to use a car once every few months, but once a week? Then Zip car might be the perfect thing.

I hope we’ll see more of these solutions in the future. There’s no point in wasting money and resources on things that’ll only collect dust in our garage.

Pushing Press Forward

So, press advertising just took another cool step towards the future. We’ve seen interactive ads as well as lenticulars and the obvious QR codes. But Microsoft just took that a whole lot further.

To advertise their Office 365 cloud based service they went to Forbes magazine, as we all know, a paper for business people who use Microsoft Office. They persuaded them to put a wifi hotspot, using T-Mobile connectivity, inside the paper. A brilliant way to showcase the ‘always connected’ office.

Images below.

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Reverted beauty.

Dove Canada has created a new piece for their real beauty campaign to follow their marvelous film from a few years ago. If anyone has missed it you can watch it below.

This time they created a fake Photoshop action, which restores an image back to its original state – removing all changes. The film explains it all.

I think it’s pretty clever. They’re targeting the ones with the power to change our perception of beauty. Sadly it feels a bit gimmicky. Will people keep downloading this when they realize it’s fake? Will the Photoshop forums and websites keep the link?

The thought it great, and it gets through the usual clutter these people hear, but will it change how they think? I hope so, but I’m not sure.

A wasted idea…

Somehow this idea feels wasted in more than one way.

The above is a great idea and execution. I can just imagine the publicity it would’ve received it Heineken or Carlsberg launched it. Wouldn’t it be awesome if we’d have world championships in this? People would start out sober and the guys in the final would be so drunk they’d have to be tied to the arcade machine to be able to stand up straight.

But all we can hope for now (if it’s real) is that this get’s picked up and launched in enough bars to be recognized by the general public – anything can happen after that. It’s sad when a great idea like this never gets out there, everyone should get a chance to see and experience this in a pub. A big beer brand would’ve made that happen, now we can only hold our thumbs and hope.

What a big beer brand wouldn’t have done is to buy the idea in the first place. As we all (should) know: with great hierarchy comes great stupidity – too many cooks spoil the broth. Who wouldn’t want to get their greasy little marketing fingers on this idea, “tweaking” it to be more “on brand”. Couldn’t it be a Facebook game instead? Why keep the purity and geniality of the idea when you can ruin it completely…

If You Were My Agency I’d love you (if there even was an agency behind this).

Dumb ways to die

I think this is a really great ad/PSA from McCann Melbourne for Metro Trains. What I think creates the magic is the mix of absolute cuteness and brutality. Which is always a great way to get noticed through all the clutter.