Classic

Christmas Time

There’s no other time during the year when I have more to do than during my vacation/holiday’s. So what I’ll give you today is just a quick glance at what a christmas ad could look like 21 years ago.

Tango Black Currant

So what do you do when you get a mildly inconvenient letter from a customer? You make an ad taking him/her on…

The 10 funniest commercials ever

A list of what I think are some of the funniest ads ever. I know I’ve had some of them on the blog before, but they’re all worth a second mention. If you have favorites that I missed, write a comment.

#10 Panda Cheese ?
It’s one of my absolute favorites, but I get that not everyone enjoy it as much as I do. It’s weird.


#9 Direct TV
This series of ads are very funny. The one with Charlie Sheen is probably the most popular one, but this is my favorite.


#8 – Budweiser – Whasssup
Classic superbowl ad from Budweiser, the phrase “whasssup” became a phenomenon in itself.


#7 Dollarshaveclub.com
An ad made on minimal budget, with perfect comical timing. So of course it went viral.


#6 Old Spice – The Man Your Man Could Smell Like
A modern classic, the pieces just come together in this one: the monologue, the one-take filming and the tone. It’s a smash hit and still makes me grin, the 100th or so time I’m watching it.


#5 Hamlet – Photo Booth
It’s a cigarette ad I know, but it is funny and it would work for other happiness boosters like Coca-Cola or Snickers. Which are probably almost as unhealthy as cigarettes.


#4 Bud Light – Swear Jar
Swear words and obscenities are funny in the right context. This amazing Bud Light ad shows how.


#3 – The German Coastguard
There are a lot of funny ads for language courses, but this is my all time favorite. It’s simple, with a twist and funny without obscenities.


#2 – Reebok – Terry Tate office linebacker
A friend showed me this a few years ago, I remember almost peeing my pants. And since I’m a big fan of Office Space the TPS-report reference gets me every time.


#1 – John West Salmon
I can’t remember when I saw this the first time, but I know it was a long time ago. My friend and I watched it over and over and over. It never got old, and I still laugh every time I see it.

Close but no cigars:
Most ads from Skittles, Kayak Brain Surgeon, Zazoo Condoms Screaming Kid, K-Swiss Kenny Powers, Asics Faster Than a Lion,

Thanks for everything

I’ve reached a milestone, 100 posts. It took longer than anticipated (8.5 months). But I stuck to it and I’m very proud of myself. The more I write the more I look forward to it. Since this is #100 I’m doing a special post. It’ll be about a brand rather than an agency. Because good advertising needs a fearless buyer.

More than half a century has passed since Bernbach and DDB revolutionized advertising. Volkswagen has helped pave the way ever since. They started doing the prints in the late fifties and it’s probably the most iconic advertising ever made.

But the team over at DDB also created some great TVCs for the Beetle.

Looking into the rear view mirror of Volkswagen advertising is a marvelous sight. And so is the road ahead.

New agency Deutsch won the German car brand both internet fame and 2 Golden Lions in Cannes. With last years über success The Force.

It was first show on Superbowl 2011 and has 54 million views to date. They tried to to follow it this year with the Imperial Bark.

Which I’ve already blogged about here.

This year they didn’t come back empty handed from Cannes either. Just a few days ago I wrote about amazing ads from DDB Sydney.

Check out the whole series and see what I thought here.

But the greatest VW ad from 2012 is definitely this one. From Tribal DDB Berlin. A Gold winner in Cannes cyber category. Do you like it as much as I do?

It has everything a great viral ad should have. And it’s not funny, it’s a serious ad about a serious issue. It tells the worn out story on focusing while driving. It aims at a target group that’s used to nagging and puts them out of balance. DDB Tribal created an inspiring and frightening master piece.

I’d like to thank Volkswagen and all theory agencies. You’ve inspired generations of young advertisers, me included. I’d love to get a shot at making a Volkswagen ad in the future. Though I don’t know if I could handle the pressure and high expectations from the whole world.

And thanks to everyone who reads the blog. I promise the next 100 posts will come faster than these.

Pepsi #1

So I’ve been analyzing Pepsi as a brand in school. The usual stuff: competitors, SWOT, marketing, tonality, web presence etc.

While doing it I came up on a couple of adverts they’ve done over the years.

It’s cool to see that back in the 80s the actually had a strong, and in this a fun, message. Today it’s all over the place with different sub brands. And even the sub brands might have one single voice or purpose. They can have a couple of their own.

Pepsi really needs to look themselves in the mirror and see if they can focus a bit. Take a way all that fluff that no one likes. The refresh campaign is amazing, but we can’t see it for all the other crap. We don’t recognize you anymore…

Supposedly some famous guy died around this time of the year.

So to celebrate that, or the fact that he disappeared after dying, we’re going to stuff our faces with food. So I’ll give you a classic alka-selzer ad. DDB really knew how to make ads that stood out back then, a hilarious ad about making an ad.

So stuff your faces for a few days and think about how your agency could become the new DDB under Bernbach. Maybe it’ll be DDB again :p