Ok, my holiday from the blog is over. So let’s start with the best ad that I saw during these weeks.

Be More dog is a great production and it’s funny, well worth both a second and a third watch, which is a lot better than most ads. Because who enjoys watching an ad a second time?

If you don’t live in the UK O2’s positioning might be a bit confused after seeing this, as they’re not selling mobile phones to either cats or dogs. But O2 is positioned as a fun brand for people who go out and enjoy themselves, not sit at home and mope. Which is why the dog / cat metaphor works well for them.