I was out in Stockholm yesterday, grabbing a beer before watching Spiderman when I saw this.

When you see it straight a head you see the old guy and when you walk past it turns into a kid. The headline translates into something like “Experience the transformation”.

It’s really cool when you see it in real life and I think that a carnival/fair/whatever that Gröna Lund is a perfect fit for this type of ad. A place like that can make the old young, or at least wake up the kid inside you. Big props to Pool for this ad.