It seems that Deutsch are sticking to dogs in the VW ads.

I think there’s an art to making good ads that aren’t edgy. This is an ad the whole family can enjoy and laugh about. And just as it’s hard to make a movie for the whole family, it’s tough to make an ad Too often it gets lame, cheesy and no fun at all. But I think Deutsch manages to pull it off, this time without the help of Star Wars.

Still… I do feel that having animals in the ad might help.