As I’ve been living in London my eyes have opened up to some horrible tube advertising. Big and small formats, but none of them make any sense. So I’m going to start a miniseries of fun/weird/bad London tube advertising.
First up is this pretty stupid breast cancer awareness ad. I think you can tell why it’s stupid, if you can’t see it read on below the picture.
Well if you didn’t see it, here it comes. The ad is stupid because they want you to know how to tell if you have breast cancer – but don’t tell you that. Instead they want you (in a place with 0 reception) to send a text message to get the info.
I know tracking and statistics are great, but actually getting your message across and save lives might have a higher priority, don’t you think?
Even if the goal is to get people to have a physical product delivered we still want the basic information. Don’t leave us hanging and then demand a pretty big effort for finding out the answer…
It might not only be the cutest augmented reality apps, it might even be one of the best – simply because it’s useful.
I’d love to see more relevant augmented reality apps and I know they’re on the way, but I just can’t wait. I think it’s because I love the technology and hate most of the executions. So if you’re ever in a position to do an augmented reality app please do one, because it’ll drive the technology further.
Here’s a pretty new Nike ad that tries to motivate people.
I can’t be the only who isn’t inspired by this. There are too many product shots, too many stories and not enough depth. The leap from the fat kid last year to this is enormous. I guess the audiences (target groups) are different, but still – the tone is off here. It’s too much, “OMG I’m so great look at me”. I know it talks to me (by saying YOU’RE GREAT) but it sure doesn’t feel that way.
2012 Film Grand Prix winner Chipotle are back, and on track, with their GMO and factory free message.
Not sure if it’s another Grand Prix, as it doesn’t feel as fresh as the last one. Instead we see a world that we remember from the last ad. It has the same colour and feel but with another focus.
These ads really sell Chipotle and their concept to me, and probably everyone else. There’s hardly no branding at all, but with a strong USP and story you don’t need it. You might not be a fan of the current climate or food debates, but please, if you’re in marketing/advertising learn from this ad.